This is the fifth episode in a six-part mini series. Today we’re talking with Maedbh Hand of Copywriting by Hand who understands the power of words. It’s the C in the ACE model – how we convert prospects to clients….it all comes down to words.
Maedbh Hand is a business blogger for SMEs. We talked all things about words, but how they make a difference. A massive difference.
In this podcast, we talk about
how Meadbh got inspired for her business because of her NAME and PhD
The two types of copywriting style
How MANY more leads a business can get from blogging
What DISTRACTIONS we all suffer from and WHAT to do about it
The IMPORTANCE of Congruence
WHY copywriters need to work with web designers first
Why COMMMON SENSE sometimes isn’t so common
and much much more.
There are so many golden nuggets in there – there’s tools to use for copy, advice for start ups and how asking for feedback can benefit your marketing copy.
I was so excited about this interview...you’ll be able to tell when you listen!!
This is the fourth episode in a six part mini series. Today we’re talking with Dawn Leane of Leane Leaders who has really focused on attracting her ideal clients.
Dawn Leane is a coach and consultant who focuses on diversity and leadership. She develops inclusive leadership through training, coaching and consulting.
We talked about MAC – message, audience and channel - how she got clear on her message, her audience and her channel. We talk about it all...so listen on.
From her experience as HR Director, Dawn saw a niche in the market place and went for it by creating Leane Leaders.
In this podcast, we talk about
There are so many golden nuggets in there – how authenticity is key, how service individuals are the product and how it’s important to be CLEAR on your message, market and your channel.
Stay to the end and you’ll get three tips which are amazing.
This is the third episode in a six part mini series. It’s the E in the ACE Model for Clients for Life.
This is one of my favourite topics because so often we don’t take the time to put a ringfence around our clients.
So many of us business owners do not employ engagement strategies. We’re not taught them, so therefore they aren’t put into practice.
But what if you started employing some engagement practices with your existing clients?
That’s what I want for you from this podcast. Little things matter…
So grab a pen and paper, this episode is all about how to keep those clients that we’ve attracted and converted...and keep them for life.
This is the second episode in a 6 part mini-series about the ACE Model.
I've been in marketing for over 20 years and I believe there are three main phases in marketing - client attraction, client conversion and client engagement. At any point in the customer journey, you are in one of those phases.
This episode dives deep into the second phase - client conversion.
This is the section that you move your prospect from being attracted to you to getting to know you more and then buying from you. It’s a massive phase.
In this episode we talk about client conversion using the written word. Words are more prevalent now than they ever were and it’s important you use them effectively and persuasively to convert your prospect into a client.
Grab a pen and paper, this is jam-packed with ideas for you as you embark on client attraction.
Episode 6 is the start of a six part mini series. Over the next six episodes, we’re going to talk about the three phases that is incredibly important in marketing - client attraction, client conversion and client engagement.
At any point in the customer journey, you may have clients in one or three of those phases.
Over the next six episodes, we’ll dive a little deeper into each phase, so each episode will be a mini workshop.
This episode deals with Client Attraction. It’s that initial stage where someone notices you or you want them to notice you.
We are going to talk about MAC - message, audience and channel.
Grab a pen and paper, this is jam-packed with ideas for you as you embark on client attraction.
Facebook ads is her specialist niche but she knows Facebook inside and out. Now, we did talk about the elephant in the room – is facebook still a platform to consider? We also talked about the many tools that comprise the platform and how to use them to your advantage – ads, groups, lives, chatbots. It’s all here. And her business secret at the end? Well lets just say, listen to the end and think about it for yourself. (I'll end up doing a podcast dedicated to it!).
In this episode, I wanted to focus on four things that will stop you from getting distracted from getting the leads that you need to get, or the customers that you want. My theme for this year is ‘discipline is freedom’...and with that comes focus, and stop getting distracted.
I am the biggest procrastinator in the world. And if you are like me, then you are going to love this podcast series, especially this episode. I am so going to give you the tools to stop procrastinating!!
This episode features four practical ways to get you back on track if you've slipped a bit from your goals to help you
- create growth
- attract leads
- keep clients?
In this episode of Let’s Talk Marketing, I talked with Claire McPherson, a leading business coach and owner of Claire McPherson Coaching.
Mindset is so important and it can make the difference between two people who have the same skills, same job, same resources at their disposal. You’re going to love her three ways of how to reengage with your purpose. She talks about three pillars – profits, passion and purpose.
The more I learn about mindset, the more I am discovering that it has everything to do with marketing success.
In this episode of Let's Talk Marketing, I talked with Andrew Dobbin, founder of the Business Mindset, BNI mentor and all round believer in networking. As this podcast is for professional service providers, networking is so so important.
This episode is jam packed with advice from how to get referrals to Linkedin introductions; from great networking etiquette to your USP. Settle in – this is a great interview and I get really excited about the advice Andrew gave.
Welcome to Let's Talk Marketing.
Let's Talk Marketing is a podcast that shares tips to attract, convert and engage clients and prospects with businesses offering a professional service. By professional service, I mean anyone who has trained or completed hours of mastery of their particular subject. It could be accountants, payroll, solicitors, lawyers, web designers, graphic designers, business coaches, life coaches, health coaches, speaker coaches, marketers and so forth.
Regardless of the professional service that you sell, much of the same marketing strategies apply to you because you are mostly selling the invisible. Yes, we pretty much all sell results or outcomes of some type but it’s not the same as walking into a shop. Immediately your senses have an experience. Selling professional services we don’t have that same experience. So there are other marketing strategies and tips that we need to use.
So that’s what we’ll be talking about in Let's Talk Marketing – marketing strategies that you can use straightaway.