Lets Talk Marketing Podcast - EPISODE #9 with Dawn Leane

This is the fourth episode in a six part mini series. Today we’re talking with Dawn Leane of Leane Leaders who has really focused on attracting her ideal clients.

Dawn Leane is a coach and consultant who focuses on diversity and leadership. She develops inclusive leadership through training, coaching and consulting.

We talked about MAC – message, audience and channel - how she got clear on her message, her audience and her channel. We talk about it all...so listen on.

From her experience as HR Director, Dawn saw a niche in the market place and went for it by creating Leane Leaders.

In this podcast, we talk about

• The SIMPLICITY of having a three word description of what you do
• Niching - how important it is to DIFFERENTIATE what you do.
• How some people can take the wind out of your goals and your business idea (and how Dawn overcame that!)
• How staying true to your own message REALLY works
• How a confused mind never buys and how Dawn really thought about this to FIND her own VOICE
• The moment when Dawn realised that she is different to others and worked on it to connect with her audience (THIS was key for her and will be key for you)
• Using the right channel to suit her needs – not every channel or platform suits her – she has her key channels and that WORKS
• and much more

There are so many golden nuggets in there – how authenticity is key, how service individuals are the product and how it’s important to be CLEAR on your message, market and your channel.

Stay to the end and you’ll get three tips which are amazing.