Info

The Achievers Club with Denise Fay

Welcome to The Achievers Club, the podcast for growth oriented entrepreneurs and business owners...or one in the making. I’m your host, Denise Fay and every week, on the show, I mentor you to grow your business using marketing, mindset and messaging to build momentum. You see, it takes way more energy to stop & start than it does to keep going, whether it's 1 mile an hour or 100 miles an hour. Achieving is all about continually moving forward. The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported. You ready? Lets go…. Subscribe today to get jargon free, real, practical marketing tips to implement immediately to use marketing to get more clients and grow your business.
RSS Feed Subscribe in Apple Podcasts
The Achievers Club with Denise Fay
2024
February
January


2023
December
September
August
July
June
May
March
February
January


2022
December
September
August
June
April
March
February


2021
December
October
March


2020
October
September
August
July
June
May
April
February


2019
December
November
September
July
June
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: 2020
Oct 29, 2020
From a Scientist to a Business Coach

One thing my guest this week is focused on is focus (excuse the pun!). Lately, I’ve been thinking about working ON the business rather than IN the business.

How so many business owners experience the see-saw approach to entrepreneurship.

I was delighted to have Lynsey Hanratty come on the show to talk about staying safe, how we self-sabotage our goals and how to overcome it.

I loved her very simple approach to overcoming self sabotage – she gave us one simple but man, it was powerful, technique, which I have started doing.

And I think you should do too.

I’m not going to say anything else other than listen to the podcast.

If you feel you need extra focus, a gentle push to stop you from playing small, then drop everything and listen to this.

And my ask of you – if you love this interview, then I would love a review. I’d really appreciate that.

And then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB.


Or chat with me on social. I'd love to hear from you. Here's where you'll find me:

Website - www.denisefay.com 

Facebook  - www.facebook.com/denisefayonline

Instagram - https://www.instagram.com/denise_fay_achievemarketing/

Twitter - www.twitter.com/denisefay

Linkedin - www.linkedin.com/in/denisefay

Discover more about Lynsey Hanratty here - https://www.lynseyhanratty.com/





Sep 30, 2020

This is an interview for #mondaymotivation with the fantastic Sinead Brassil. I wanted to share with you as we talk a little bit about me as a gogetter and being all #gogettery (yep, I made up a new word on the spot!)

We talked about challenges and how asking for help is a sign of strength not weakness. 

Enjoy a few short moments of inspiration and motivation. 

Here's a link to the TEDx talk - Ask and You Shall Achieve TEDx Talk - https://youtu.be/J93IPj_2ke4

Then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB.

Or chat with me on social. Here's where you'll find me:

Website - www.denisefay.com 

Facebook  - www.facebook.com/denisefayonline

Instagram - https://www.instagram.com/denise_fay_achievemarketing/

Twitter - www.twitter.com/denisefay

Linkedin - www.linkedin.com/in/denisefay

 

Sep 16, 2020

Timid salespeople have skinny kids so said Zig Ziglar. Sales is not just about the Ask, it’s about the Follow up.

An area where business owners leave cash on the table!

As we are well into September, the last quarter is fast approaching and I want you to start bringing in the cash so you can Finish Strong for 2020. It starts now. #itsnownotwhen

I talk about a mindset switch which will make follow up so much easier. When you own your own message, when you share your YOU Factor with the world, follow up just gets easier.

In this podcast, I talk about Follow up and it’s importance. I share with you -

  • The 3 Ps to Follow up

  • 3 Ways to Start Adding Soft Follow up in your Process

  • A lesson about Follow up that staring you in the face but you may even be aware of it

If you spend so much time working on your marketing, make time for Follow up. It’s right there in front of you.

Then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB.

Or chat with me on social. Here's where you'll find me:

Website - www.denisefay.com 

Facebook  - www.facebook.com/denisefayonline

Instagram - https://www.instagram.com/denise_fay_achievemarketing/

Twitter - www.twitter.com/denisefay

Linkedin - www.linkedin.com/in/denisefay



Here’s the link to the days of the year. - www.daysoftheyear.com..it is such a fun resource. But we warned, you’ll get sucked in and 30 minutes will fly by without even noticing!! (or maybe that’s just me!)

Aug 19, 2020
This is the second part of the Keynote talk I gave to the PSA Ireland event. This is part two – How to Communicate your Message to Create a Community of Raving Fans.

This is my message to share with the world.

Episode 18 – was part one – How to Create a Community of Raving Fans...so check that out.

In this podcast,

  • I ask you if you are operating in a sea of sameness...and what to do about it.

  • I talk about the Elevator Pitch – does it really work?

  • I also introduce you to what I call ‘The U Factor’. It’s something that is missing in traditional marketing message – it’s what makes you YOU!

Incongruence in a marketing message hinders your success. Your customers and clients need to know, with 110% clarity, what you do and can do for them. They also need to know you...because that’s how they’ll connect.

You deserve success and it starts with your marketing message.

It starts here...so you can create a community of raving fans, which results in the holy grail of marketing.

I hope you enjoy it as much as my audience did. And my ask of you – if you do, I would love a review. I’d really appreciate that.

And then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB.

Or chat with me on social. Here's where you'll find me:

Website - www.denisefay.com 

Facebook  - www.facebook.com/denisefayonline

Instagram - https://www.instagram.com/denise_fay_achievemarketing/

Twitter - www.twitter.com/denisefay

Linkedin - www.linkedin.com/in/denisefay

I mentioned Andrew Dobbin’s podcast – it’s here, Episode 2 - https://podcasts.apple.com/ie/podcast/valuable-lessons-in-networking-with-andrew-dobbin/id1455276260?i=1000431525060

Jul 23, 2020
I was one of two keynote speakers at the Professional Speakers Association Ireland June event and I gave a talk called ‘How to Communicate your Message and Build a Community of Raving Fans’.

This is my message to share with the world.

It was a short talk – 20 minutes or so but the feedback I got was phenomenal and I was asked would I record it as a podcast because some people just loved it.

So here it is...broken into two parts.

This first part, in this episode is all about Creating a Community of Raving Fans.. The next episode will be about your marketing message.

I talk about why you should think about creating a community of raving fans and explain the 3 Rs of Community of Raving Fans. 

I hope you enjoy it as much as my audience did. And my ask of you – if you do, I would love a review. I’d really appreciate that.

And come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. 

Or chat with me on social. Here's where you'll find me: 

Website - www.denisefay.com 

Facebook  - www.facebook.com/denisefayonline

Instagram - https://www.instagram.com/denise_fay_achievemarketing/

Twitter - www.twitter.com/denisefay

Linkedin - www.linkedin.com/in/denisefay

Take care,

Denise

 

Jul 23, 2020

This is a bonus episode to explain the gap in shows between June and July. 

I was totally honest about it, because while I talk about consistency and momentum to my clients, I do understand there is a difference between the theory and the practicality.

So I give two main reasons - time and fear. And I offer advice to you if you're faced with the same excuse about why you're not marketing.

It's a short one, take a listen and then get marketing!! But please join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. 

Or chat with me on social. Here's where you'll find me: 

Website - www.denisefay.com 

Facebook  - www.facebook.com/denisefayonline

 Instagram - https://www.instagram.com/denise_fay_achievemarketing/

Twitter - www.twitter.com/denisefay

Linkedin - www.linkedin.com/in/denisefay

Take care, Denise

 

Jun 5, 2020

Your website is the only piece of real estate on the Internet that you own. I’ve been helping businesses market their websites since 2000 and have seen many social media platforms arise with much fanfare and then disappear. 

So if you had content and followers on those platforms, when they went, chances are your followers and content did too.

This is why it’s so important to have your own website. You own your website. And the one thing that will keep people on your site is...your content. 

In this podcast, I give you five content tips to keep people on your website. After all, images tell but content sells. 

Keep your readers on your site with these five tips.

May 19, 2020

One of the things that I have been working on this year is productivity and planning. I’m a firm believer in 'Discipline is Freedom'. However, nothing like a worldwide pandemic to test one's planning! 

So I invited my good friend, colleague and mentor Theresa Cifali onto the show. She is a serial entrepreneur, productivity coach and a person who speaks planning in the language that suits the individual.

This is a lady that rejects rigid structure and doesn’t like planning yet is a productivity coach who achieves all her goals and works with her clients to achieve the same. So how can you compute this oxymoron?

Well it all comes down to your priorities and your personality type. And when you have those down pat, and are aware of your motivators, then your planning becomes so much easier.

This is a podcast not to be missed. We had so much fun. 

Apr 30, 2020
Video is everywhere. 

If you are a reluctant video marketer, then this is the podcast for you. 

Here's some stats - 

- 59% of executives say they would rather watch a video than read text.

- 95% of a message when they watch it in a video, compared to 10% when reading it in text.

So there is no denying that businesses need to do more video. In this podcast, we talk about the FEAR of video, and HOW we can get around it. 

I also talk about structuring your video and the importance of Who, What & Why...essentials to avoid defeat. 

Then I talk about 4 different types of video - it's not just about the talking head on video! 

After this video, you'll be motivated to hit the publish button, click your clickerboard and shout 'Action'!

Apr 9, 2020

If you have ever said that this year, I’m going to write a book...well then this is Your Year. Because on today’s show, my guest is Demi Stevens, owner of Year of the Book Press. She is an award-winning coach, author herself, editor, publisher and CEO of Year of the Book Press, Demi helps you become a published author. She helps move your story idea out of your head and into print.

Some of us may have more time on our hands during the Covid19 Pandemic, so what better way to use your time...then write your book.

This is a great episode for a number of reasons...and not just the book editing and writing tips.

  • We talk about Demi’s journey – and I think it’s quite relevant in today’s climate. After moving to a small town, she had to pivot because there were no jobs in her chosen profession.

  • How she saw opportunity and went for it where she could just thrown in the towel, went home to her new husband and said ‘there’s no jobs here’.

Then we got into the meaty piece about the writing and editing process and it’s full of golden nuggets. We talked about

  • Safe never starts and perfect never finishes – wise advice
  • The need for an editor but not on your first draft
  • How to keep yourself in motion and not stare at a blank page
  • and much, much more. 
Apr 3, 2020

Over the last three weeks, I’ve been talking to businesses who are talking about layoffs, closures and then I’ve been speaking to businesses who are doing really well.

It’s a roundabout, roller coaster and navigating will be tough.

So I wanted to write a podcast that is about practical support. I understand that you might be restless, fearful one minute and then full of reflection the next.

And here’s where the help begins. Take a listen. 

Head on over to www.denisefay.com/marketing-advice 

or https://www.facebook.com/groups/AchieveResultsWithMarketing/

 

Feb 20, 2020

David Yeabsley is the author of the new book ‘Future Proof Yourself: How to keep yourself employable for the rest of your working career.’

While we talk marketing on the podcast (obviously!), I firmly believe that mindset is as important as marketing. And as it’s February now – all those new year's resolutions are behind us - and there is something more hopeful and positive and growth oriented about February than January.

So it’s a great time to have David on the show.

We began by speaking about relevance and it was inspired by none other than Woody and Buzz of Toy Story. (I loved this!).

He shares four key concepts with me on how to future proof yourself. They are

  • The importance of Reflection
  • Raising your profile
  • Networking
  • Managing your self development.

 

Sit back, enjoy and find more ways to future proof yourself.

Feb 4, 2020
This podcast is about 7 marketing trends for 2020. Everyone starts a new year with new resolutions. These are 7 tips that you can use in your marketing to maximise it's success in 2020.

I could have given you a hundred and 7 trends but I’ve started with 7 so that you can begin testing them out. Some are classics and some are technology based that will transform your marketing in 2020.

 

1