David Yeabsley is the author of the new book ‘Future Proof Yourself: How to keep yourself employable for the rest of your working career.’
While we talk marketing on the podcast (obviously!), I firmly believe that mindset is as important as marketing. And as it’s February now – all those new year's resolutions are behind us - and there is something more hopeful and positive and growth oriented about February than January.
So it’s a great time to have David on the show.
We began by speaking about relevance and it was inspired by none other than Woody and Buzz of Toy Story. (I loved this!).
He shares four key concepts with me on how to future proof yourself. They are
Sit back, enjoy and find more ways to future proof yourself.
I could have given you a hundred and 7 trends but I’ve started with 7 so that you can begin testing them out. Some are classics and some are technology based that will transform your marketing in 2020.