Often when us, business owners write copy for marketing - website, web pages, newsletter, social media post, email, articles and much more - there is a temptation to sit back in our chair, full of pride, hear the sounds of jubilant trumpets and press Publish.
However, my advice to you is to pause.
You see, you need your copy to be in remarkable condition, cut to chase and captivate your reader's imagination. In short, you need your reader to read your work.
In this short podcast, I share 5 tips to make your marketing copy flow. Little tips that will make a difference to someone reading you copy or moving on.
This is one to save and listen to again and again.
You'll soon discover on this podcast:
Links mentioned in the podcast
The Achieve Marketing Monday Newsletter - 3 Client Attraction Strategies, 2 Copywriting Tips, 1 Inspiring Idea - (https://www.achievemarketing.ie/newsletter)
Free Training - Write Words that Work (https://www.achievemarketing.ie/wordsthatwork)
Then Join the Conversation over on the free The Achievers Club Community Facebook group.
or any of the social channels..whichever you prefer:
Standing out is easier than you think.
Especially with the clients that you have - remember, your existing customers can become your raving fans. It would seem that there is a race to the bottom, in terms of customer service and delivering good customer experience.
And for someone who cares about how people do business, this race is killing me.
You see, I truly remain committed to one thing – customer and client centric marketing.
This episode is dedicated to showing you, using two examples that most people can relate to, that standing out is easier than you think.
The big question I ask in this podcast is - How can I provide better customer experience?
It's a short but thoughtful episode, an area of marketing that sometimes we don't give as much attention to as perhaps we should.
Enjoy.
Links mentioned in the Podcast
How to keep a client for life (video)
Then come over and chat with us…on social. I’d love to hear from you. Here’s where you’ll find us:
Join the conversation over on the free The Achievers Club Facebook group.
Amy Rowlinson has a fascination for understanding why people do what they do in their life. It stems from a curiosity that she has nurtured since a child and she now helps people to find fulfilment in life.
Amy has a big mission in life – to help as many people as possible to live the legacy that they want to leave behind you.
A self proclaimed, mid-life beginner, Amy shares that it’s never too late to be who you might have been. Just think about that – you are are never too late to be who you might have been.
We talk about running a business with values, what fulfilment means, living every moment and living a life on purpose with purposeful activities. How exciting that is!
And of course we talked about podcasting. If you have ever thought of launching a podcast, this is an episode for you. Amy’s podcast - Focus on Why – is listened to in 113 countries. Her previous podcast, which hasn’t had any new episodes since 2020 continues to grow listenership.
This girl knows how to make and market a successful podcast. She shares some super strategies and tips.
How it’s never too late to be who you might have been
the ONE thing she missed when her first business closed and how it has created a ripple effect in the world
Amy’s advice on launching a podcast (so many tips and strategies for growth)
and much, much more
Live is for living not existing. It’s all about, for Amy, who you are, what you do, what you have is all within your control.
What you want to have determines who you become and what you do….so what are you doing?
More about Amy Rowlinson
With a fascination for understanding WHY people do what they do, Amy Rowlinson shines the light on purpose, fulfilment and curiosity to empower others to forge their own paths. Her chosen mission and responsibility as a Podcaster, Podcast Mentor and a Life Purpose Coach is to gift a living legacy of inspiration, insight and knowledge to create long-lasting, positive ripple effects.
On her Top 1% global podcast, Focus on WHY, Amy speaks with people from all walks of life providing uplifting and relatable conversations designed to inspire you to take action.
Currently President of the Professional Speaking Association South East region, Amy is also a residential portfolio landlord and SSAS Trustee.
Get in Contact with Amy Rowlinson
Amy’s Podcast - Focus on Why - https://www.amyrowlinson.com/podcast
Then come over and chat with us…on social. I’d love to hear from you. Here’s where you’ll find us:
Join the conversation over on the free The Achievers Club Facebook group.
August. Not fully Autumn, not fully summer and yet August is a fabulous month to enjoy.
It speaks of lazy days, bbqs and time to relax and rejuvenate.
In terms of business, it’s a great time to reap the planning of the summer months and prepare for the Autumn. It’s one of those months that as business owners, we tend to take our foot off the pedal a bit, before the madness of Finishing Strong kicks in.
In this podcast, I share why it’s important to stay marketing in August and talk about three things:
1. Meet your Audience where they are at
2. Use Fun Holiday Themes and Days
3. Use ‘Back to School‘ Mindset to Plan
Some people never check email or social during August, some double down on it. Being visible with some fun, planned posts and emails will make a difference when it comes to taking advantage of the ‘back to school’ mindset in September.
Make hay as the sun shines so put in a small amount of effort now and yield the results later.
Links referenced in this podcast
Then come over and chat with us…on social. I’d love to hear from you. Here’s where you’ll find us:
Join the conversation over on the free The Achievers Club Facebook group.
Achieve Marketing Website – www.achievemarketing.ie
Denise Fay website – www.denisefay.com
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If you liked this episode, we would love a review. Reviews help other entrepreneurs and business owners, just like you, hear the advice and the elevated conversations that take place on The Achievers Club.
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Thanks!
Sometimes we need to slow down to reassess what's working and what isn't and reset.
Five months has gone but there are seven ahead of us. This could still be the year you achieve more than you ever have.
Take the time and reassess these three Ws:
It will really help you in a big way moving forward. It's so important to keep moving forward, to keep the momentum going.
What do I alway say? It takes way more energy to stop and start than to slow down and keep it going.
In this episode, I talk more about the Who than the other two Ws...your why and your way.
The power of your marketing comes from understanding your customer better than they know themselves. We talk about this a lot in this episode.
Enjoy.
Links referenced in this podcast
Connect with Denise
Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity
Denise on Instagram – www.instagram.com/denisefay_achievemarketing
Denise on Facebook – www.facebook.com/denisefayonline
Website – www.denisefay.com and https://www.achievemarketing.ie
Consistency in marketing drives content, communication and results which is why I’m dedicating a full episode to getting consistent in marketing.
If you struggle to be consistent in marketing, then this episode is for you.
Being an entrepreneur, a business person and a person who wants to reach more people takes hard work. There is no hack. Regardless of how many times you fail, how many times people will tell you that it won’t work, get a real job, you have to stay consistent.
And it’s the same with your marketing.
If you’re experiencing peaks and troughs, then you have a consistency issue.
In this episode, I talk about
Enjoy.
Links referenced in this podcast:
The Achievers Club Podcast Episode 4 – Get intentional with content marketing - https://podcasts.apple.com/us/podcast/getting-intentional-with-content-marketing/id1455276260?i=1000558737024
Denise on Instagram – www.instagram.com/denisefay_achievemarketing
Denise on Facebook – www.facebook.com/denisefayonline
Website – www.achievemarketing.ie
In this week’s podcast, I ask you to do one thing, be one thing from here on out...be intentional with content marketing.
Content marketing is everywhere – content is everywhere and yes, content is king on the Internet. It’s the oil that keeps the engine going.
But here’s the thing – I want you to stand out, step up and market your business your way.
Posting lots of content with no clear objective is not standing out, it’s not stepping up and it’s not marketing your business your way. It’s doing the way that everyone else is doing it.
That stops today.
Take a listen to this short podcast where I introduce you to the Fay Way to Content Marketing.
three ways to start doing content marketing with intention
shift your thinking in how you do content marketing
Building connection, building relationships and building community can all start with the right content.
Discover how in this podcast – Getting Intentional with Content Marketing
Links referenced in this podcast
Free 31 Day Content Guide to Test and Measure – www.achievemarketing.ie/31days
Connect with Denise
Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity
Denise on Instagram – www.instagram.com/denisefay_achievemarketing
Website – www.achievemarketing.ie
Two years ago. That’s when the world stopped and became a movie.
Would we ever have believed it if someone told us in 2019 what 2020 was going to be like?!
Things are opening up now in 2022. However, Now has it’s own challenges. Rising prices, rising energy prices, rising inflation, war in the Ukraine.
Nobody knows what’s around the next corner.
In this week's podcast, I talk about my inspired thought that I made into a video, one that encourages you to step up and market more. I explain why in this podcast despite the fear and uncertainty that’s around us.
If you make a difference with your business, then I encourage you to market more….so you can reach more people and create a ripple effect.
I give three strategies that are implementable today. You can pause...in fact, I tell you to at a certain point and take action.
The world has changed and the world needs what you provide.
Create a ripple effect, listen to this podcast and take action today.
Links mentioned in this podcast:
Episode 2 - https://www.achievemarketing.ie/blog/the-importance-of-marketing-assets-the-achievers-club-podcast
Marketing Assets Audit - https://www.achievemarketing.ie/marketingasset
*** When you're ready to achieve more, here are two ways to join the community:
1. The free community group over at The Achievers Club Community - https://www.facebook.com/groups/theachieversclubcommunity
2. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally - https://www.achievemarketing.ie/the-achievers-club
Come join the conversation with me on Instagram - it's my favourite platform at the moment - https://www.instagram.com/denisefay_achievemarketing/
Visit the Achieve Marketing website for more information - https://www.achievemarketing.ie/
The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.
To your continued success,
Denise
x
Lets Talk Marketing Assets.
So what is a marketing asset? A marketing asset is something tangible, that is of value to your client, customer or prospect that will lead to a return. It's everything from your email list to your blog posts; your logo to your photos; your emails to your press releases.
The chances are that you have many marketing assets, lying discarded on shelves, google drives, dropboxes and a clatter of online platforms.
For this podcast, we talk about your content marketing assets and how it’s so important to audit what you have.
The purpose of doing a marketing asset audit is to see what you have already, prioritise it, repurpose it or dump it and really see what you need rather than what you want.
In this podcast, we talk about
the 29 marketing assets (and more) that you have lying around,
explain why it’s important you audit what you have,
Assess the usability of what you have,
Clarify what marketing assets do you really need v want to create.
The marketing assets audit does just that - helps you audit your marketing assets.
To support you in this task, I've created an easy to use template that will help you audit your assets. Get your free copy here - https://www.achievemarketing.ie/marketingasset
*** When you're ready to achieve more, here are two ways to join the community:
1. The free community group over at The Achievers Club Community - https://www.facebook.com/groups/theachieversclubcommunity
2. Join the Membership community at The Achievers Club. This is where you’ll get weekly support and monthly training from me personally - https://www.achievemarketing.ie/the-achievers-club
Come join the conversation with me on Instagram - it's my favourite platform at the moment - https://www.instagram.com/denisefay_achievemarketing/
Visit the Achieve Marketing website for more information - https://www.achievemarketing.ie/
The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.
To your continued success,
Denise
x
In this inaugural episode of The Achievers Club podcast, your host, Denise Fay talks about why the name has changed from Lets Talk Marketing to The Achievers Club.
It all comes down to marketing messaging and be brave enough to market with values aswell as a message.
In this short podcast, Denise explains two main reasons why the podcast name has changed and introduces you to the concept of Kaizen.
***
When you're ready to achieve more, here are two ways to join the community:
1. The free community group over at The Achievers Club Community.
2. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally.
Come join the conversation with me on Instagram - it's my favourite platform at the moment.
Visit the Achieve Marketing website for more information.
The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.
To your continued success,
Denise
x