Step into the bustling streets of a vibrant city like London, where the air hums with energy and possibilities. Amidst the whirl of activity, take a moment to observe. Notice the people, the bags they carry, the brands they wear, the choices they make.
Price, it seems, isn't always the primary concern for buyers.
In this podcast, forget what you thought you knew about pricing strategies and for a 15 minutes, delve into a world where value reigns supreme.
You see, your customers buy on value. You know this.
But how to you measure that value in order to set your pricing?
In this podcast, I give you three ways in which you can change your pricing by measuring your value.
Three elements to consider include
So, how do you price your product or service in a sea of competition?
It's simple: understand what your customers value and tailor your pricing accordingly.
Whether it's the convenience of seamless transactions, the speed of lightning-fast service, or the warmth of exceptional customer care, your pricing should reflect the value you provide.
After all, in a world where value speaks volumes, your pricing strategy could be the key to standing out in a crowded marketplace.
Have a listen with an open mind.
Take care,
Denise
Connect with me...
Get in Touch
You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!)
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm
In Today’s episode I talk about Boosting Your Visibility: Why It Matters and How to Do It
Look, the reality is if people don’t see you, they won’t hire you. You need to be visible in the marketplace.
I love talking about marketing and in particular visibility – because it’s so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that’s not good enough.
Which is why I’m giving you three reasons and a bonus reason to choose from, to cling to, when you get busy...so that you’ll remember to do one more thing to boost your visibility
And like The Achiever Club podcast episodes, I give you practical tips on how to increase your visibility over the next 30 days.
In fact, I invite you to let the next 30 days be your Boost your Visibiliy Challenge Month. It can start the day you start listening to this podcast, you don’t have to wait until the actual month starts.
I give you five ideas – to add to your own – to increase your visibility. From increasing social media engagement to leveraging email marketing and networking opportunities, I give you practical – ready to implement - steps to elevate your visibility and drive growth.
Will we do it together?
I say Lets Do it.
I hope you do too.
When you’ve decided, why not drop me a mail at denisefay @achievemarketing.ie and tell me you’re in and I’ll stay in touch over the month that you set...we can do it together, on your timeline.
Take care,
Denise
Connect with me...
Get in Touch
You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!)
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm!
What does talk of recession and whiskey have to do with marketing?
Everything!
It's all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024.
A new year stretches infront of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainity.
If you're looking to grow your business, this short podcast gives some good advice about balance and understanding how your economy may not reflect the overall economy.
I talk about Davos, the global economy, the world bank and how it may affect our thinking. But then a bottle of whiskey can turn your mindset completely around.
And not in the way you think it will.
If you're curious about how recession and whiskey will help you bring a new approach to your marketing, then listen in.
I suggest 5 behaviour changes that you can adapt or bring into your marketing such as
Grab your earphones and listen.
Links mentioned in the podcast
If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.
Get in Touch
You can connect with me via email at denisefay @ achievemarketing.ie (just have spaces to stop the bots).
Connect with me...
Take care & thank you,
Denise
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity.
Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why businesses should continue to market in December and how this festive season can provide a unique avenue for growth.
In this festive themed episode, I give 6 reasons why you should continue, even ramp up, your marketing in December.
Plus I give you five practical takeaways and tips to implement immediately after listening...with a bonus tip..because it's Christmas.
I can say that now it's December 1st!
Links referenced in this podcast :
How to Market your Small Business - https://www.achievemarketing.ie/plan
How to get in Contact
https://www.achievemarketing.ie
In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring.
Harvest time isn’t a time to sit on your laurels, it’s demands attention. In this episode, I take you on a journey that goes through three key principles which, when implemented will supercharge your marketing success:
Principle #1 – Experiment, Measure, Adapt
Discover how experimentation is the key to finding what works best for your business and audience.
Learn how to meticulously measure results and let the data guide your strategy.
See why blaming yourself is a dead-end street and why adaptation is your best friend.
Principle #2 – No One Size Fits All
Understand why there's no universal marketing formula and why customization is crucial.
Explore how tailoring your approach to your industry and clients can yield remarkable results.
Find out how trends and experimentation play a role in crafting the perfect marketing strategy.
Principle #3 – Building Relationships and Raving Fan Communities
Uncover the magic of relationship marketing and why it's the gold dust of your business.
Learn how consistent communication and personalised interactions can create brand advocates.
See how cultivating a community of raving fans can transform your business's growth and longevity.
I share real world examples that we can all relate to. You'll discover that the Yield Stage is not about finding a single winning formula but continually refining your strategies and building genuine relationships.
As always, I leave you with three practical items (which circle back to the other stages in the FAY WAY).
If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.
You can connect with me via email at denisefay@achievemarketing.ie or follow me on Instagram, LinkedIn, or Facebook. The podcast will also be available on YouTube in the coming weeks.
Until next time, take care and keep achieving!
Here's my contact details - let me know what resonated with you or hey, if you've a question, ask it. As my TEDx talk says - ask and you will achieve.
Get in touch using any of the social channels..whichever you prefer:
Thank you,
Denise
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Hey there, coaches, consultants and small business owners..
Welcome back to The FAY WAY to Marketing Series and today’s episode is the Second A in the instalment, and the fifth stage – Client Attraction.
Are you ready to attract the right clients? If so, then you’re in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients!
Episode Highlights:
In this episode, we're unlocking the power of not one, not two, but three incredible media types that can supercharge your journey.
The Media Triad
There are three types of media that work hand in hand in hand. When combined, they are incredibly powerful. Discover more about owned, paid and earned media.
Your Client Attraction Toolkit: Nine Game-Changing Methods
I've got a treasure trove of strategies waiting for you. I’ve broken down the three types of media and given you three methods in each...imagine the power of putting 9 marketing methods to work for your business.
Let your Client Attraction Journey start today...
Hit that play button now and let's embark on a journey of client attraction mastery that'll have you saying, "Why didn't I tune in sooner?" 🎧🚀
Take your Marketing to the Next Level
Subscribe to The Achievers Club with Denise Fay on Apple Podcasts, Spotify or your favourite podcast platform for regular insights and inspiration.
If you enjoy the podcast, then could you please write a review so more business owners can discover my unique style of marketing?
Get in touch using any of the social channels..whichever you prefer:
You’re invited to join The Achievers Club Community on Facebook. Come and join us.
When you’re ready to achieve more, here are two ways to achieve with me:
1. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally – https://www.achievemarketing.ie/the-achievers-club
2. Schedule a call to talk to me directly. It’s on me and lets get you achieving- https://denisefay.as.me/letschat
Take care,
Denise
The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast
Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy.
Episode Highlights:
With all episodes, I share three practical action items that you can do straightaway after listening to the podcast.
Take Your Marketing to the Next Level:
Unlock the hidden potential of words and craft compelling marketing copy with our free training session at www.achievemarketing.ie/wordswork. Elevate your marketing strategy with proven strategies that complement AI and ChatGPT content creation.
Join the Marketing Revolution:
Subscribe to "The FAY WAY to Marketing" on Apple Podcasts or your favorite podcast platform for regular insights and inspiration. If you enjoy the podcast, leave us a review to let us know your thoughts!
Connect with Denise Fay:
Get in touch using any of the social channels..whichever you prefer:
You’re invited to join The Achievers Club Community on Facebook. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Thank you,
Denise
Today we talk about Owning your Difference. It's so important that people know that you're the person for to help them, solve their problem. This is where we start with clarity...how it makes a massive difference in your marketing efforts. Listen to this episode if you're unclear about your marketing message...what you're saying to your potential clients and leads. After all, a confused mind never buys.
Episode Highlights:
Embracing your uniqueness and showcasing your YOU Factor to stand out from the competition.
The transformation from a great marketing message to a phenomenal one by working on your YOU Factor.
Owning your marketing message and becoming a rockstar in your field.
If you're ready to clarify your marketing message and unlock the power of your YOU Factor, this podcast is for you. Join Denise Fay as she guides you through actionable strategies and expert advice to help you attract more clients, make a greater impact, and become more famous in your industry. Don't miss out on this opportunity to revolutionize your marketing approach!
Join the Achievers Club for additional support, training, and accountability. Reach out to Denise Fay via email at denisefay@achievemarketing.ie to connect and share your unique marketing message.
Remember to leave a review and help spread the word about this podcast to empower more coaches and consultants like yourself. Together, let's make a lasting impact through effective marketing!
Get in touch using any of the social channels..whichever you prefer:
Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you.
However, identifying your target market can be hard task.
As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marketing momentum.
In this episode, you’ll discover
Why the cookie cutter template of finding your ideal customer avatar is not ideal
A new way to look at your avatar and company to help identify your ideal market
Three practical strategies to understanding your target market
So whether you rail against or love creating customer personas, avatar, segments or profiles, this episode is for you.
If you rail against it, this is a unique approach to looking at your ideal target market and makes the process easier.
If you have an existing profile or avatar, you can expand on it with the practical steps I include.
Either way, it’s win-win, which is what I want for you.
I’d like you to leave this episode with a renewed sense of wanting to identifying or building on your ideal individual avatar or community.
Take a listen and then come join the conversation.
You’re invited to join The Achievers Club Community on Facebook. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Thank you,
Denise
Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on.
But marketing is HUGE, nine little letters that pack a massive punch for every business.
In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago.
This podcast continues the series on the FAY WAY to Marketing.
As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house.
Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.
In this podcast, we talk about the foundations of a business being similar to the foundations of a house...
Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.
And winds of change are sure to happen in every business – guaranteed!
As always, I finish with a few practical, actionable steps.
This is a good one to get you thinking about your own foundations – what’s working and what isn’t...what would happen if winds of change blew around your business in the short term? Long term?
Take a listen and then come join the conversation.
You’re invited to join The Achievers Club Community on Facebook. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Thank you,
Denise
I’m am super excited to announce to the world the Fay Way to Marketing.
I’ve been using a proven process for marketing which I’ve developed over years but didn’t have a name for it until last year.
I had a name for a process for years but wasn’t brave enough to use it until this year.
Now is the time to put one with the other...You’ve guessed it...it’s the FAY WAY to Marketing.
This episode will introduce you to the proven six stage system to making impact, income and attracting ideal clients as a service based professional and small business owner.
So many businesses struggle with marketing needlessly. Marketing is a core business strategy, when used correctly, can make the difference from struggle to success.
The FAY WAY to Marketing is a six stage system designed for business owners and professionals who sell a service.
This episode explains the WHY behind the process, the story behind it and how it can help service based professionals to make more impact, more income with ideal clients.
It's also the start of a series introducing you to each stage of the FAY WAY to Marketing.
Then come join the conversation -
You're invited to join The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Thank you,
Denise
This episode is dedicated to putting the Relationship back into Relationship Marketing.
This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motivation post on all my social channels and the second was on I saw on Forbes Facebook.
What did they have in common?
Customers and relationships.
This podcast is the start in a series of podcasts dedicated to relationship marketing.
I have been a firm believer in Relationship Marketing since the early 2000s, having wrote a thesis on Relationship Marketing in the Airline Industry for my Masters of Business Studies in the Smurfit Business School in 2002.
Lets just say, marketing principles don’t change. :-)
In this podcast, which gives you food for thought on your own relationship marketing strategy, we talk about three things:
1. What is relationship marketing
2. Three reasons why you should put the relationship back into relationship marketing
3. Three questions to ask yourself about relationship marketing
This podcast is a food for thought podcast – either introducing you or re-introducing you to the idea of relationship marketing.
It’s something I’m really passionate about – I’d love to hear your thoughts on it.
You are invited to join The Achievers Club Podcast Community over at our facebook page too – www.facebook.com/groups/Theachieversclubcommunity.
Tag me on social. I’d love to hear your thoughts on this one.
Remember, I don’t mind if you’re going one mile an hour or 100 miles an hour, just keep the marketing momentum going.
Until next time, take care.
Links mentioned in the podcast
www.achievemarketing.ie/wordswork – free training on Helping you Write Words that Work. Words are everywhere, but there’s so much boring copy, which leads to lost sales and customers. This training helps change that transforms ho-hum copy into magic, helping make you more income and impact.
Then come join the conversation -
You're invited to join The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
PS I'd always appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Thank you, Denise
Today’s new podcast episode is something I’ve never done before.
I get so many questions from network colleagues and members of the Achievers Club Community group. And many of the questions follow a theme, which regularly fall into the stages of The FAY WAY to Marketing that I talk about.
So I thought I'd dedicate a podcast to it - ask me anything. It’s a new format – so lets see how it goes.
I’ve grouped the questions into one theme because I’m asked about it a lot – social media.
In this podcast, I ask (and answer) these three questions:
1. Do I really need a strategy for my business social media?
2. How do I go about creating a social media strategy?
3. How do you engage with a quiet audience?
If you’ve any questions, that you’d like answered in upcoming episodes, about marketing and mindset, then head email me at denisefay at achievemarketing.ie.
You are invited to join The Achievers Club Podcast Community over at our facebook page too – www.facebook.com/groups/Theachieversclubcommunity.
Tag me on social. I’d love to hear how you’re achieving.
Remember, I don’t mind if you’re going one mile an hour or 100 miles an hour, just keep the marketing momentum going.
Until next time, take care.
Links mentioned in the podcast
Then come join the conversation -
You're invited to join The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
Marketing in February, for so many businesses, centres on Valentines Day.
This podcast is dedicated to marketing post Valentines Day...giving you exactly two weeks to maximise your marketing to create momentum.
In this podcast, I share three strategies to get your marketing springing forward.
1.The first strategy I give you is all about love. After all, love is all around us...and what I’d like for you is that customers start associating your company, message, brand with a brand that they love.
There are five categories of love that I talk about – from ‘OMG, the best brand ever’ to ‘Who??”.
And then I give you three tips on how to go build your personality around your YOU factor.
2. The second strategy relates to content and getting out there by writing some original content.
YOU are the only one that has the expertise, experience and life lessons that you have gained. No amount of AI can replace that.
So share it between now and the end of February. I give you some ideas here.
3. The last strategy is often overlooked – promoting a product or service.
This podcast has actionable, pratical strategies and tips to action immediately and betweeen now and the end of February.
So while you may or may not munch on a chocolate or two, sip a glass of bubbles or just kick back and order dinner in, take a listen and decide which strategy to implement.
I look forward to hearing which one (or three) you pick.
Links mentioned in the podcast
The free The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
And if you like this podcast, please give it a review, It helps more people find the show and together, we grow. Wherever you listen, if you can give a review, I'd reallly appreciate it.
Take care,
Denise x
2023 saw me start the year a little differently than others.
I had wanted to Kickstart 2023 but through one thing and another, it didn't happen. Instead of panicing and doing what I call panic promotion, I surprised myself.
I decided to plan.
Not panic.
Not procrastinate.
If you're looking for a little different advice than the usual goal setting at the beginning of 2023, you'll love this short little podcast.
This is one to save and listen to when you go through the peaks and troughs that will happen in 2023...even when it's going to be your best year yet.
You'll soon discover on this podcast how to:
Links mentioned in the podcast
The free The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
Often when us, business owners write copy for marketing - website, web pages, newsletter, social media post, email, articles and much more - there is a temptation to sit back in our chair, full of pride, hear the sounds of jubilant trumpets and press Publish.
However, my advice to you is to pause.
You see, you need your copy to be in remarkable condition, cut to chase and captivate your reader's imagination. In short, you need your reader to read your work.
In this short podcast, I share 5 tips to make your marketing copy flow. Little tips that will make a difference to someone reading you copy or moving on.
This is one to save and listen to again and again.
You'll soon discover on this podcast:
Links mentioned in the podcast
The Achieve Marketing Monday Newsletter - 3 Client Attraction Strategies, 2 Copywriting Tips, 1 Inspiring Idea - (https://www.achievemarketing.ie/newsletter)
Free Training - Write Words that Work (https://www.achievemarketing.ie/wordsthatwork)
Then Join the Conversation over on the free The Achievers Club Community Facebook group.
or any of the social channels..whichever you prefer:
Standing out is easier than you think.
Especially with the clients that you have - remember, your existing customers can become your raving fans. It would seem that there is a race to the bottom, in terms of customer service and delivering good customer experience.
And for someone who cares about how people do business, this race is killing me.
You see, I truly remain committed to one thing – customer and client centric marketing.
This episode is dedicated to showing you, using two examples that most people can relate to, that standing out is easier than you think.
The big question I ask in this podcast is - How can I provide better customer experience?
It's a short but thoughtful episode, an area of marketing that sometimes we don't give as much attention to as perhaps we should.
Enjoy.
Links mentioned in the Podcast
How to keep a client for life (video)
Then come over and chat with us…on social. I’d love to hear from you. Here’s where you’ll find us:
Join the conversation over on the free The Achievers Club Facebook group.
Amy Rowlinson has a fascination for understanding why people do what they do in their life. It stems from a curiosity that she has nurtured since a child and she now helps people to find fulfilment in life.
Amy has a big mission in life – to help as many people as possible to live the legacy that they want to leave behind you.
A self proclaimed, mid-life beginner, Amy shares that it’s never too late to be who you might have been. Just think about that – you are are never too late to be who you might have been.
We talk about running a business with values, what fulfilment means, living every moment and living a life on purpose with purposeful activities. How exciting that is!
And of course we talked about podcasting. If you have ever thought of launching a podcast, this is an episode for you. Amy’s podcast - Focus on Why – is listened to in 113 countries. Her previous podcast, which hasn’t had any new episodes since 2020 continues to grow listenership.
This girl knows how to make and market a successful podcast. She shares some super strategies and tips.
How it’s never too late to be who you might have been
the ONE thing she missed when her first business closed and how it has created a ripple effect in the world
Amy’s advice on launching a podcast (so many tips and strategies for growth)
and much, much more
Live is for living not existing. It’s all about, for Amy, who you are, what you do, what you have is all within your control.
What you want to have determines who you become and what you do….so what are you doing?
More about Amy Rowlinson
With a fascination for understanding WHY people do what they do, Amy Rowlinson shines the light on purpose, fulfilment and curiosity to empower others to forge their own paths. Her chosen mission and responsibility as a Podcaster, Podcast Mentor and a Life Purpose Coach is to gift a living legacy of inspiration, insight and knowledge to create long-lasting, positive ripple effects.
On her Top 1% global podcast, Focus on WHY, Amy speaks with people from all walks of life providing uplifting and relatable conversations designed to inspire you to take action.
Currently President of the Professional Speaking Association South East region, Amy is also a residential portfolio landlord and SSAS Trustee.
Get in Contact with Amy Rowlinson
Amy’s Podcast - Focus on Why - https://www.amyrowlinson.com/podcast
Then come over and chat with us…on social. I’d love to hear from you. Here’s where you’ll find us:
Join the conversation over on the free The Achievers Club Facebook group.
August. Not fully Autumn, not fully summer and yet August is a fabulous month to enjoy.
It speaks of lazy days, bbqs and time to relax and rejuvenate.
In terms of business, it’s a great time to reap the planning of the summer months and prepare for the Autumn. It’s one of those months that as business owners, we tend to take our foot off the pedal a bit, before the madness of Finishing Strong kicks in.
In this podcast, I share why it’s important to stay marketing in August and talk about three things:
1. Meet your Audience where they are at
2. Use Fun Holiday Themes and Days
3. Use ‘Back to School‘ Mindset to Plan
Some people never check email or social during August, some double down on it. Being visible with some fun, planned posts and emails will make a difference when it comes to taking advantage of the ‘back to school’ mindset in September.
Make hay as the sun shines so put in a small amount of effort now and yield the results later.
Links referenced in this podcast
Then come over and chat with us…on social. I’d love to hear from you. Here’s where you’ll find us:
Join the conversation over on the free The Achievers Club Facebook group.
Achieve Marketing Website – www.achievemarketing.ie
Denise Fay website – www.denisefay.com
To write a review
If you liked this episode, we would love a review. Reviews help other entrepreneurs and business owners, just like you, hear the advice and the elevated conversations that take place on The Achievers Club.
If you’d like to have a review added to the site, email hello@achievemarketing.ie and send it in that way.
I would really appreciate it.
Thanks!
Sometimes we need to slow down to reassess what's working and what isn't and reset.
Five months has gone but there are seven ahead of us. This could still be the year you achieve more than you ever have.
Take the time and reassess these three Ws:
It will really help you in a big way moving forward. It's so important to keep moving forward, to keep the momentum going.
What do I alway say? It takes way more energy to stop and start than to slow down and keep it going.
In this episode, I talk more about the Who than the other two Ws...your why and your way.
The power of your marketing comes from understanding your customer better than they know themselves. We talk about this a lot in this episode.
Enjoy.
Links referenced in this podcast
Connect with Denise
Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity
Denise on Instagram – www.instagram.com/denisefay_achievemarketing
Denise on Facebook – www.facebook.com/denisefayonline
Website – www.denisefay.com and https://www.achievemarketing.ie
Consistency in marketing drives content, communication and results which is why I’m dedicating a full episode to getting consistent in marketing.
If you struggle to be consistent in marketing, then this episode is for you.
Being an entrepreneur, a business person and a person who wants to reach more people takes hard work. There is no hack. Regardless of how many times you fail, how many times people will tell you that it won’t work, get a real job, you have to stay consistent.
And it’s the same with your marketing.
If you’re experiencing peaks and troughs, then you have a consistency issue.
In this episode, I talk about
Enjoy.
Links referenced in this podcast:
The Achievers Club Podcast Episode 4 – Get intentional with content marketing - https://podcasts.apple.com/us/podcast/getting-intentional-with-content-marketing/id1455276260?i=1000558737024
Denise on Instagram – www.instagram.com/denisefay_achievemarketing
Denise on Facebook – www.facebook.com/denisefayonline
Website – www.achievemarketing.ie
In this week’s podcast, I ask you to do one thing, be one thing from here on out...be intentional with content marketing.
Content marketing is everywhere – content is everywhere and yes, content is king on the Internet. It’s the oil that keeps the engine going.
But here’s the thing – I want you to stand out, step up and market your business your way.
Posting lots of content with no clear objective is not standing out, it’s not stepping up and it’s not marketing your business your way. It’s doing the way that everyone else is doing it.
That stops today.
Take a listen to this short podcast where I introduce you to the Fay Way to Content Marketing.
three ways to start doing content marketing with intention
shift your thinking in how you do content marketing
Building connection, building relationships and building community can all start with the right content.
Discover how in this podcast – Getting Intentional with Content Marketing
Links referenced in this podcast
Free 31 Day Content Guide to Test and Measure – www.achievemarketing.ie/31days
Connect with Denise
Join the conversation over on the free Facebook group – https://www.facebook.com/groups/theachieversclubcommunity
Denise on Instagram – www.instagram.com/denisefay_achievemarketing
Website – www.achievemarketing.ie
Two years ago. That’s when the world stopped and became a movie.
Would we ever have believed it if someone told us in 2019 what 2020 was going to be like?!
Things are opening up now in 2022. However, Now has it’s own challenges. Rising prices, rising energy prices, rising inflation, war in the Ukraine.
Nobody knows what’s around the next corner.
In this week's podcast, I talk about my inspired thought that I made into a video, one that encourages you to step up and market more. I explain why in this podcast despite the fear and uncertainty that’s around us.
If you make a difference with your business, then I encourage you to market more….so you can reach more people and create a ripple effect.
I give three strategies that are implementable today. You can pause...in fact, I tell you to at a certain point and take action.
The world has changed and the world needs what you provide.
Create a ripple effect, listen to this podcast and take action today.
Links mentioned in this podcast:
Episode 2 - https://www.achievemarketing.ie/blog/the-importance-of-marketing-assets-the-achievers-club-podcast
Marketing Assets Audit - https://www.achievemarketing.ie/marketingasset
*** When you're ready to achieve more, here are two ways to join the community:
1. The free community group over at The Achievers Club Community - https://www.facebook.com/groups/theachieversclubcommunity
2. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally - https://www.achievemarketing.ie/the-achievers-club
Come join the conversation with me on Instagram - it's my favourite platform at the moment - https://www.instagram.com/denisefay_achievemarketing/
Visit the Achieve Marketing website for more information - https://www.achievemarketing.ie/
The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.
To your continued success,
Denise
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Lets Talk Marketing Assets.
So what is a marketing asset? A marketing asset is something tangible, that is of value to your client, customer or prospect that will lead to a return. It's everything from your email list to your blog posts; your logo to your photos; your emails to your press releases.
The chances are that you have many marketing assets, lying discarded on shelves, google drives, dropboxes and a clatter of online platforms.
For this podcast, we talk about your content marketing assets and how it’s so important to audit what you have.
The purpose of doing a marketing asset audit is to see what you have already, prioritise it, repurpose it or dump it and really see what you need rather than what you want.
In this podcast, we talk about
the 29 marketing assets (and more) that you have lying around,
explain why it’s important you audit what you have,
Assess the usability of what you have,
Clarify what marketing assets do you really need v want to create.
The marketing assets audit does just that - helps you audit your marketing assets.
To support you in this task, I've created an easy to use template that will help you audit your assets. Get your free copy here - https://www.achievemarketing.ie/marketingasset
*** When you're ready to achieve more, here are two ways to join the community:
1. The free community group over at The Achievers Club Community - https://www.facebook.com/groups/theachieversclubcommunity
2. Join the Membership community at The Achievers Club. This is where you’ll get weekly support and monthly training from me personally - https://www.achievemarketing.ie/the-achievers-club
Come join the conversation with me on Instagram - it's my favourite platform at the moment - https://www.instagram.com/denisefay_achievemarketing/
Visit the Achieve Marketing website for more information - https://www.achievemarketing.ie/
The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.
To your continued success,
Denise
x
In this inaugural episode of The Achievers Club podcast, your host, Denise Fay talks about why the name has changed from Lets Talk Marketing to The Achievers Club.
It all comes down to marketing messaging and be brave enough to market with values aswell as a message.
In this short podcast, Denise explains two main reasons why the podcast name has changed and introduces you to the concept of Kaizen.
***
When you're ready to achieve more, here are two ways to join the community:
1. The free community group over at The Achievers Club Community.
2. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally.
Come join the conversation with me on Instagram - it's my favourite platform at the moment.
Visit the Achieve Marketing website for more information.
The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.
To your continued success,
Denise
x