Welcome to Let's Talk Marketing.
Let's Talk Marketing is a podcast that shares tips to attract, convert and engage clients and prospects with businesses offering a professional service. By professional service, I mean anyone who has trained or completed hours of mastery of their particular subject. It could be accountants, payroll, solicitors, lawyers, web designers, graphic designers, business coaches, life coaches, health coaches, speaker coaches, marketers and so forth.
Regardless of the professional service that you sell, much of the same marketing strategies apply to you because you are mostly selling the invisible. Yes, we pretty much all sell results or outcomes of some type but it’s not the same as walking into a shop. Immediately your senses have an experience. Selling professional services we don’t have that same experience. So there are other marketing strategies and tips that we need to use.
So that’s what we’ll be talking about in Let's Talk Marketing – marketing strategies that you can use straightaway.