Info

The Achievers Club with Denise Fay

Welcome to The Achievers Club, the podcast for growth oriented entrepreneurs and business owners...or one in the making. I’m your host, Denise Fay and every week, on the show, I mentor you to grow your business using marketing, mindset and messaging to build momentum. You see, it takes way more energy to stop & start than it does to keep going, whether it's 1 mile an hour or 100 miles an hour. Achieving is all about continually moving forward. The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported. You ready? Lets go…. Subscribe today to get jargon free, real, practical marketing tips to implement immediately to use marketing to get more clients and grow your business.
RSS Feed Subscribe in Apple Podcasts
The Achievers Club with Denise Fay
2024
February
January


2023
December
September
August
July
June
May
March
February
January


2022
December
September
August
June
April
March
February


2021
December
October
March


2020
October
September
August
July
June
May
April
February


2019
December
November
September
July
June
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: May, 2023
May 15, 2023

Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on.

But marketing is HUGE, nine little letters that pack a massive punch for every business.

In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago.

This podcast continues the series on the FAY WAY to Marketing.

As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house.

Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.

In this podcast, we talk about the foundations of a business being similar to the foundations of a house...

  • Understanding your target audience is like surveying the land
  • Defining your YOU Factor is like laying the foundation
  • Developing the words you use is like framing the house
  • Creating your attraction plan is adding walls and a roof
  • Measuring and analysing results, yield what you’ve built is like inspecting the house.

Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.

And winds of change are sure to happen in every business – guaranteed!

As always, I finish with a few practical, actionable steps.

This is a good one to get you thinking about your own foundations – what’s working and what isn’t...what would happen if winds of change blew around your business in the short term? Long term?

Take a listen and then come join the conversation.

You’re invited to join The Achievers Club Community on Facebook. Come and join us.

Get in touch using any of the social channels..whichever you prefer:

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. 

Thank you,
Denise

 

 

1