As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity.
Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why businesses should continue to market in December and how this festive season can provide a unique avenue for growth.
In this festive themed episode, I give 6 reasons why you should continue, even ramp up, your marketing in December.
Plus I give you five practical takeaways and tips to implement immediately after listening...with a bonus tip..because it's Christmas.
I can say that now it's December 1st!
Links referenced in this podcast :
How to Market your Small Business - https://www.achievemarketing.ie/plan
How to get in Contact
https://www.achievemarketing.ie
In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring.
Harvest time isn’t a time to sit on your laurels, it’s demands attention. In this episode, I take you on a journey that goes through three key principles which, when implemented will supercharge your marketing success:
Principle #1 – Experiment, Measure, Adapt
Discover how experimentation is the key to finding what works best for your business and audience.
Learn how to meticulously measure results and let the data guide your strategy.
See why blaming yourself is a dead-end street and why adaptation is your best friend.
Principle #2 – No One Size Fits All
Understand why there's no universal marketing formula and why customization is crucial.
Explore how tailoring your approach to your industry and clients can yield remarkable results.
Find out how trends and experimentation play a role in crafting the perfect marketing strategy.
Principle #3 – Building Relationships and Raving Fan Communities
Uncover the magic of relationship marketing and why it's the gold dust of your business.
Learn how consistent communication and personalised interactions can create brand advocates.
See how cultivating a community of raving fans can transform your business's growth and longevity.
I share real world examples that we can all relate to. You'll discover that the Yield Stage is not about finding a single winning formula but continually refining your strategies and building genuine relationships.
As always, I leave you with three practical items (which circle back to the other stages in the FAY WAY).
If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.
You can connect with me via email at denisefay@achievemarketing.ie or follow me on Instagram, LinkedIn, or Facebook. The podcast will also be available on YouTube in the coming weeks.
Until next time, take care and keep achieving!
Here's my contact details - let me know what resonated with you or hey, if you've a question, ask it. As my TEDx talk says - ask and you will achieve.
Get in touch using any of the social channels..whichever you prefer:
Thank you,
Denise
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Hey there, coaches, consultants and small business owners..
Welcome back to The FAY WAY to Marketing Series and today’s episode is the Second A in the instalment, and the fifth stage – Client Attraction.
Are you ready to attract the right clients? If so, then you’re in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients!
Episode Highlights:
In this episode, we're unlocking the power of not one, not two, but three incredible media types that can supercharge your journey.
The Media Triad
There are three types of media that work hand in hand in hand. When combined, they are incredibly powerful. Discover more about owned, paid and earned media.
Your Client Attraction Toolkit: Nine Game-Changing Methods
I've got a treasure trove of strategies waiting for you. I’ve broken down the three types of media and given you three methods in each...imagine the power of putting 9 marketing methods to work for your business.
Let your Client Attraction Journey start today...
Hit that play button now and let's embark on a journey of client attraction mastery that'll have you saying, "Why didn't I tune in sooner?" 🎧🚀
Take your Marketing to the Next Level
Subscribe to The Achievers Club with Denise Fay on Apple Podcasts, Spotify or your favourite podcast platform for regular insights and inspiration.
If you enjoy the podcast, then could you please write a review so more business owners can discover my unique style of marketing?
Get in touch using any of the social channels..whichever you prefer:
You’re invited to join The Achievers Club Community on Facebook. Come and join us.
When you’re ready to achieve more, here are two ways to achieve with me:
1. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally – https://www.achievemarketing.ie/the-achievers-club
2. Schedule a call to talk to me directly. It’s on me and lets get you achieving- https://denisefay.as.me/letschat
Take care,
Denise
The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast
Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy.
Episode Highlights:
With all episodes, I share three practical action items that you can do straightaway after listening to the podcast.
Take Your Marketing to the Next Level:
Unlock the hidden potential of words and craft compelling marketing copy with our free training session at www.achievemarketing.ie/wordswork. Elevate your marketing strategy with proven strategies that complement AI and ChatGPT content creation.
Join the Marketing Revolution:
Subscribe to "The FAY WAY to Marketing" on Apple Podcasts or your favorite podcast platform for regular insights and inspiration. If you enjoy the podcast, leave us a review to let us know your thoughts!
Connect with Denise Fay:
Get in touch using any of the social channels..whichever you prefer:
You’re invited to join The Achievers Club Community on Facebook. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Thank you,
Denise
Today we talk about Owning your Difference. It's so important that people know that you're the person for to help them, solve their problem. This is where we start with clarity...how it makes a massive difference in your marketing efforts. Listen to this episode if you're unclear about your marketing message...what you're saying to your potential clients and leads. After all, a confused mind never buys.
Episode Highlights:
Embracing your uniqueness and showcasing your YOU Factor to stand out from the competition.
The transformation from a great marketing message to a phenomenal one by working on your YOU Factor.
Owning your marketing message and becoming a rockstar in your field.
If you're ready to clarify your marketing message and unlock the power of your YOU Factor, this podcast is for you. Join Denise Fay as she guides you through actionable strategies and expert advice to help you attract more clients, make a greater impact, and become more famous in your industry. Don't miss out on this opportunity to revolutionize your marketing approach!
Join the Achievers Club for additional support, training, and accountability. Reach out to Denise Fay via email at denisefay@achievemarketing.ie to connect and share your unique marketing message.
Remember to leave a review and help spread the word about this podcast to empower more coaches and consultants like yourself. Together, let's make a lasting impact through effective marketing!
Get in touch using any of the social channels..whichever you prefer:
Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you.
However, identifying your target market can be hard task.
As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marketing momentum.
In this episode, you’ll discover
Why the cookie cutter template of finding your ideal customer avatar is not ideal
A new way to look at your avatar and company to help identify your ideal market
Three practical strategies to understanding your target market
So whether you rail against or love creating customer personas, avatar, segments or profiles, this episode is for you.
If you rail against it, this is a unique approach to looking at your ideal target market and makes the process easier.
If you have an existing profile or avatar, you can expand on it with the practical steps I include.
Either way, it’s win-win, which is what I want for you.
I’d like you to leave this episode with a renewed sense of wanting to identifying or building on your ideal individual avatar or community.
Take a listen and then come join the conversation.
You’re invited to join The Achievers Club Community on Facebook. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Thank you,
Denise
Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on.
But marketing is HUGE, nine little letters that pack a massive punch for every business.
In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago.
This podcast continues the series on the FAY WAY to Marketing.
As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house.
Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.
In this podcast, we talk about the foundations of a business being similar to the foundations of a house...
Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.
And winds of change are sure to happen in every business – guaranteed!
As always, I finish with a few practical, actionable steps.
This is a good one to get you thinking about your own foundations – what’s working and what isn’t...what would happen if winds of change blew around your business in the short term? Long term?
Take a listen and then come join the conversation.
You’re invited to join The Achievers Club Community on Facebook. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Thank you,
Denise
I’m am super excited to announce to the world the Fay Way to Marketing.
I’ve been using a proven process for marketing which I’ve developed over years but didn’t have a name for it until last year.
I had a name for a process for years but wasn’t brave enough to use it until this year.
Now is the time to put one with the other...You’ve guessed it...it’s the FAY WAY to Marketing.
This episode will introduce you to the proven six stage system to making impact, income and attracting ideal clients as a service based professional and small business owner.
So many businesses struggle with marketing needlessly. Marketing is a core business strategy, when used correctly, can make the difference from struggle to success.
The FAY WAY to Marketing is a six stage system designed for business owners and professionals who sell a service.
This episode explains the WHY behind the process, the story behind it and how it can help service based professionals to make more impact, more income with ideal clients.
It's also the start of a series introducing you to each stage of the FAY WAY to Marketing.
Then come join the conversation -
You're invited to join The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.
Thank you,
Denise
This episode is dedicated to putting the Relationship back into Relationship Marketing.
This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motivation post on all my social channels and the second was on I saw on Forbes Facebook.
What did they have in common?
Customers and relationships.
This podcast is the start in a series of podcasts dedicated to relationship marketing.
I have been a firm believer in Relationship Marketing since the early 2000s, having wrote a thesis on Relationship Marketing in the Airline Industry for my Masters of Business Studies in the Smurfit Business School in 2002.
Lets just say, marketing principles don’t change. :-)
In this podcast, which gives you food for thought on your own relationship marketing strategy, we talk about three things:
1. What is relationship marketing
2. Three reasons why you should put the relationship back into relationship marketing
3. Three questions to ask yourself about relationship marketing
This podcast is a food for thought podcast – either introducing you or re-introducing you to the idea of relationship marketing.
It’s something I’m really passionate about – I’d love to hear your thoughts on it.
You are invited to join The Achievers Club Podcast Community over at our facebook page too – www.facebook.com/groups/Theachieversclubcommunity.
Tag me on social. I’d love to hear your thoughts on this one.
Remember, I don’t mind if you’re going one mile an hour or 100 miles an hour, just keep the marketing momentum going.
Until next time, take care.
Links mentioned in the podcast
www.achievemarketing.ie/wordswork – free training on Helping you Write Words that Work. Words are everywhere, but there’s so much boring copy, which leads to lost sales and customers. This training helps change that transforms ho-hum copy into magic, helping make you more income and impact.
Then come join the conversation -
You're invited to join The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
PS I'd always appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Thank you, Denise
Today’s new podcast episode is something I’ve never done before.
I get so many questions from network colleagues and members of the Achievers Club Community group. And many of the questions follow a theme, which regularly fall into the stages of The FAY WAY to Marketing that I talk about.
So I thought I'd dedicate a podcast to it - ask me anything. It’s a new format – so lets see how it goes.
I’ve grouped the questions into one theme because I’m asked about it a lot – social media.
In this podcast, I ask (and answer) these three questions:
1. Do I really need a strategy for my business social media?
2. How do I go about creating a social media strategy?
3. How do you engage with a quiet audience?
If you’ve any questions, that you’d like answered in upcoming episodes, about marketing and mindset, then head email me at denisefay at achievemarketing.ie.
You are invited to join The Achievers Club Podcast Community over at our facebook page too – www.facebook.com/groups/Theachieversclubcommunity.
Tag me on social. I’d love to hear how you’re achieving.
Remember, I don’t mind if you’re going one mile an hour or 100 miles an hour, just keep the marketing momentum going.
Until next time, take care.
Links mentioned in the podcast
Then come join the conversation -
You're invited to join The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
Marketing in February, for so many businesses, centres on Valentines Day.
This podcast is dedicated to marketing post Valentines Day...giving you exactly two weeks to maximise your marketing to create momentum.
In this podcast, I share three strategies to get your marketing springing forward.
1.The first strategy I give you is all about love. After all, love is all around us...and what I’d like for you is that customers start associating your company, message, brand with a brand that they love.
There are five categories of love that I talk about – from ‘OMG, the best brand ever’ to ‘Who??”.
And then I give you three tips on how to go build your personality around your YOU factor.
2. The second strategy relates to content and getting out there by writing some original content.
YOU are the only one that has the expertise, experience and life lessons that you have gained. No amount of AI can replace that.
So share it between now and the end of February. I give you some ideas here.
3. The last strategy is often overlooked – promoting a product or service.
This podcast has actionable, pratical strategies and tips to action immediately and betweeen now and the end of February.
So while you may or may not munch on a chocolate or two, sip a glass of bubbles or just kick back and order dinner in, take a listen and decide which strategy to implement.
I look forward to hearing which one (or three) you pick.
Links mentioned in the podcast
The free The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
And if you like this podcast, please give it a review, It helps more people find the show and together, we grow. Wherever you listen, if you can give a review, I'd reallly appreciate it.
Take care,
Denise x
2023 saw me start the year a little differently than others.
I had wanted to Kickstart 2023 but through one thing and another, it didn't happen. Instead of panicing and doing what I call panic promotion, I surprised myself.
I decided to plan.
Not panic.
Not procrastinate.
If you're looking for a little different advice than the usual goal setting at the beginning of 2023, you'll love this short little podcast.
This is one to save and listen to when you go through the peaks and troughs that will happen in 2023...even when it's going to be your best year yet.
You'll soon discover on this podcast how to:
Links mentioned in the podcast
The free The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer: